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Goods Search : Paul W. Farris

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Marketing Metrics: 50+ Metrics Every Executive Should Master

Marketing Metrics: 50+ Metrics Every Executive Should Master

Paul W. Farris
Wharton School Publishing
Hardcover (2006-04-27)
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Cases in Advertising and Promotion Management

John A. Quelch
McGraw-Hill Education (ISE Editions)
Paperback (1993-12-01)

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Testing for Discrimination in the Japanese Distribution System for Consumer Goods: a Proposed Methodology and Pilot Test (Darden School working paper)

Norm Borin
University of Virginia, Darden School
Unknown Binding (1990)

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The Advertising Controversy

The Advertising Controversy

Mark S. Albion
Greenwood Press
Hardcover (1981-02-28)
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Tests of Significance in Regression Models With Composite-Component Relationships (Darden School working paper)

Kusum L. Ailawadi
Darden Graduate School of Business Administration, University of Virginia
Unknown Binding (1992)

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Market Share and Roi : a Peek at Some Unobserved Variables (Darden School working paper)

Kusum L. Ailawadi
Graduate School of Business Administration, University of Virginia
Unknown Binding (1993)

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Market Share and Roi: the Key Role of the Purchases/Sales Ratio (Darden School working paper)

Paul W. Farris
Graduate School of Business Administration, University of Virginia
Unknown Binding (1990)

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Determinants of Advertising Intensity: A Review of the Marketing Literature (Working Paper, Report 77-109)

Paul W. Farris
Marketing Science Inst
Paperback (1977-07)

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Cases in Advertising and Promotion Management

John A. Quelch
McGraw-Hill Education
Paperback (1990-12-01)
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Advertising and Promotion Management

John A. Quelch
Krieger Publishing Company
Hardcover (1988-03)
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